The mind behind the art

Hi! I'm Adry

Pixels move me; I love the adrenaline of understanding. Every new project and task is a challenge I enjoy taking on, as if it were a game, because each strategy leads you down different paths — so having collaborators and unique perspectives makes for a clearer, far more defined plan.

My mantra in every situation is
"The sea didn't calm down, you just learned to sail. Every scar you carry is a chapter you survived."

Zeff (a Sanji)

Adry Salazar portrait
STRATEGY-GAME FAN

6+

Years in design

15+

Projects shipped

5+

Clients across LATAM

10+

Featured case studies

About me

Vision with purpose, ideas out of the box.

I've spent the last 6+ years turning complex problems into clear, usable products. My background sits right between research and visual craft — I love digging into why people behave the way they do, then designing the interface that meets them there.

I sharpen the 5 Whys technique on every project: understand real needs, learn at every stage, and build processes that are clearer, more useful, and longer-lived.

I've worked with startups, internal product teams, and brands that wanted to stop whispering and start shouting — with style. From fintech credit simulators to design systems for growing teams.

My belief is simple: good design isn't decoration, it's certainty. Every screen should answer a question the user is actually asking.

Trajectory

A path made of real projects.

  1. 2018

    Motion designer

    From science into digital design, creating animation through different 2D and 3D processes.

  2. 2020

    UX/UI

    First steps into the world of user experience, building high-demand screens and flows.

  3. 2022

    Design systems & teams

    Building proposals for tokens, nesting, and reusable kits across projects, while leading design teams.

    Product Designer
  4. 2023

    Fintech & complex flows

    Designed credit simulators and onboarding for fintech — bringing clarity to high-stakes financial decisions.

    Lead UX/UI Designer

How I work

The toolbox behind the work.

Discover

Research & strategy

  • User interviews
  • 5 Whys & affinity mapping
  • Information architecture
  • Usability testing
Design

Craft & systems

  • Wireframing & prototyping
  • UI design
  • Design systems & tokens
  • Micro-interactions
Deliver

Hand-off & beyond

  • Dev hand-off in Figma
  • Pixel-perfect QA
  • Documentation
  • Iteration after launch

Like how I think?

Let's turn your next idea into something people actually want to use. I respond in under 48 hours.

Let's talk →