I designed from scratch the screens and services that bring certainty to a credit decision — so anyone can understand it without being a finance expert.
01 · Overview
A Latin American fintech wanted to open access to fair financing for small and medium businesses — but the flows they had were full of jargon, hidden costs, and forms that felt like obstacles.
I joined the rebuild of an internal-client app meant to give users clarity, structure, and a better understanding of the loan offer and origination process.
02 · Challenge
People kept asking for a simulator because they had to run the numbers over and over to clear up doubts in the loan offer and origination process. That made the final decision feel complex and heavy.
The challenge was clear: reduce drop-off in the simulation flow, and earn trust by making every number on screen understandable.
03 · Process
It all started with conversations — eight interviews with current and prospective small-business owners, using the 5 Whys technique to get past the surface complaint and understand the real motivations.
8 small-business owners, 5 internal stakeholders, and 30+ insights mapped onto a single affinity board.
I rebuilt the flow into four clear phases: simulate, compare, request, and confirm. Each one with a single primary action.
2 low-fi screens and many rounds of usability testing with real users, in person and remote.
Component library connected to design tokens — paving the way for the developer hand-off.
Live Figma reviews with engineering and three rounds of pixel-perfect QA before going to production.
04 · Solution
Instead of forms, conversations. Instead of dense tables, summaries that are easy to scan. Each step has one job — and tells you exactly what comes next.
Each number answers the user's need to know which banking factors to adjust — to set a more realistic amount with a lower long-term debt ratio.
By keeping the loan data pinned at the top, the decision to use the component to simulate better conditions feels reassuring and clear.
Interactions, keywords, and scannable features were written in language close to the user — which builds more trust in the process and the next steps.
05 · Outcome
-72%
Drop-off in simulation
Compared to the previous version, after 80 days in production.
+2.5x
Completed applications
More users accept the credit thanks to the amortization-rate view and adjustments to their loan, cutting the time to 1 day (previously over 7 days).
4.1/5
NPS rating
A stage that improves the experience of the process, as well as the loan analysis time.
Let's chat. I'm always open to understanding a project better, no matter how challenging or complex it seems.