Case · 05 · Landing · Children's home

A landing that turns scroll into donations.

A page made for a children's home with no way to attract donations organically — where every photo and story brings the children closer to whoever can help.

Client
Children's home · Coacalco
Role
Branding · UX/UI Designer
Type
Social project
Deliverables
Logo, landing, photography

01 · Overview

A cause with no way to attract donations.

This wasn't a normal assignment: there was no company client behind it. The platform was created for a children's home that had no way to attract donations organically.

The goal was to give it its own digital presence — a landing that tells who the children are, what they do, and how financial support changes their day to day.

02 · Challenge

How do you tell a story that moves people to donate?

There were several challenges. The first, a logo that spoke about the home, the children, and their time there, but that the public would recognize without having to visit the site or social media.

The second, to show through photography children who want a healthy, happy childhood, with the tools to reach their dreams — without falling into pity.

03 · Process

Brand, photography, and real stories.

The heart of the project was building a library of photographs and biographies of the children: their activities, their intellectual and emotional development, and how financial support walks alongside them.

  1. Identity of the home

    A logo that communicates children and home, recognizable on its own without relying on the website or social media.

  2. Photography direction

    Images of a healthy, happy childhood: music, play, study — the children as protagonists, not as victims.

  3. Library of biographies

    Stories of each child: activities, intellectual and emotional development inside the home.

  4. Landing structure

    A scroll that goes from getting to know the home, to meeting the children, to getting involved and donating.

  5. UI & call to donate

    Sections on physical, psychological, and educational wellbeing, with a clear path toward donating.

Children of the home in a music activity Photography · children's activities
Children's home site on mobile Landing · mobile
Construction of the home's spaces Where the support goes

04 · Solution

Every story is a reason to help.

The landing puts the children at the center: warm photography, real biographies, and clear sections on physical, psychological, and educational wellbeing. The donation stops being abstract and becomes something concrete that supports someone with a name and a story.

Decision · 01

Recognizable logo

A brand that speaks of children and home, identifiable without needing to visit the site or social media.

Decision · 02

Photography with dignity

Happy, active children as protagonists, showing potential instead of pity.

Decision · 03

Stories that connect

Real biographies that turn the donation into concrete support for a real child.

05 · Outcome

A cause with a voice of its own.

1

Brand identity

A logo of its own that the home can use on and off the site.

3

Wellbeing pillars

Physical, psychological, and educational, told through the children.

∞

Stories to tell

A library of photography and biographies that can keep growing.

What I take away from this project

Curious about my work?

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